About Us

WE ARE WELL TOLD.

Four great friends. One shared purpose: to create fun and inspiring products that enhance our daily lives and bring people closer together. Through smart and stylish design, meaningful and clever content, and exceptional craftsmanship, we transform everyday home goods and accessories into unique personal artifacts that not only tell a story, they become part of it.

What We Do

We create life-inspired products designed to enhance your life’s moments. What exactly do we mean by that? We like to think of it as using cutting-edge design and customization techniques to make high-quality, everyday products that express something that matters in your life.

In other words, we make cool stuff for your home and daily life that helps you celebrate what you love with the people you love. What’s not to love?

Our Beginnings

We started as Uncommon Green, which was founded in Boston in 2009 by designer Brian Johnson. Brian was working as an engineer and industrial designer when he began to notice that there was a lack of home furnishings and décor that were truly unique and meaningful, yet also contemporary and classic. Dozens of prototypes, countless hours of product photography, and a few all-nighters later, Brian debuted Uncommon Green online and began selling his work.

As his passion-project turned into a fledgling business, Brian brought Dave, Neil, and Colin on board to help expand our vision and create an entirely new category of ultra-personalized goods and gifts that resonate on a deeper level and enhance the moment of use.  

 

 

Our Mission

Our core belief can be expressed in two simple words: Live inspired.

You know, do your thing and do it proudly. Have a blast. Work hard. Stay curious. Be good to others. Love what you do.

We believe this kind of attitude is infectious, and it’s our mission to spread it as far and wide as possible through the products we create.

Our Promise

We aim to bring to you exceptional goods with a conscience. We make every effort to source our materials and packaging from U.S.-based companies and to partner with other small businesses to bring our designs to life.

Finally, we strive to strengthen our communities through charitable giving and service while minimizing our environmental impact by using Earth-friendly materials and practices. These core values—and a promise to treat every customer like family—are behind everything we do.

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