August 14, 2019 2 min read



NEW YORK, August 14, 2019 – Inc. magazine has revealed today that Well Told, a design studio and retailer of home goods and gifts featuring curated design content, is No. 1,627 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.


“We are ecstatic to be on this year’s Inc. 5000 list,” says Brian Johnson, Well Told’s founder, CEO, and lead designer. “To be recognized among so many other incredibly successful and innovative companies is truly gratifying.”


Originally founded in Boston under the name Uncommon Green, the company recently re-branded as Well Told and launched a new online store,, in addition to opening up a new design studio in Exeter, NH. Johnson says that the re-branding reflects the company’s mission to create well-made, deeply personalized goods that allow people to share their stories and find inspiration in everyday moments.


“We believe that the Well Told brand will connect with people on a deeper level because it embodies the core benefit of our products: the expression of something truly meaningful to the user in a beautifully-made, everyday item,” Johnson says. 


Well Told is owned and operated by Johnson and three college friends, Dave Reddy, Neil Angis, and Colin Woodworth. Since launching the company in 2009, the group has bootstrapped the business from scratch, creating more than 1,000 unique products and garnering accolades from national media such as Forbes, National Geographic, and the TODAY Show.


For Johnson and his team, however, making the Inc. 5000 list only adds more fuel to the fire. “It’s great validation, for sure,” says Johnson. “But now that we’re on the list, we want to stay on it.”


In the coming months the company plans to continue expanding its existing product lines, such as its popular line of drinkware decorated with detailed maps, while also introducing several new product and design categories. “Our goal is to have a wide range of design content and product types in the Well Told collection that resonate across a broad range of interests, lifestyles, and experiences,” says Johnson.


Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at