August 17, 2020 2 min read


NEW YORK, August 17, 2020Inc. magazine has revealed that Well Told, a New Hampshire-based design studio and retailer of home goods and gifts featuring uniquely curated and personalized design content, has been named to the annual Inc. 5000 list for the second year in a row. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.


“We’re thrilled to appear on the Inc. 5000 list for a second-straight year,” says Brian Johnson, Well Told’s founder, CEO, and lead designer. “At a time when there are so many challenges facing small businesses and communities in general, we’re especially proud to continue growing, creating jobs, and helping people stay inspired and connected through our products.”


Among Well Told’s bestselling items are its line of popular City and Town Map products featuring drinkware and accessories decorated with highly detailed maps of every city and town in the U.S. The company also designs and sells custom products featuring College Town Maps, Topographic Maps, and even the Night Sky from any place and time.


“Every product we make is crafted to convey a part of the user’s story—where they grew up, where they fell in love, their passions and interests,” Johnson says. “Ultimately, our goal is to make life more enjoyable and inspiring through the expression of something truly meaningful on a beautifully-made, everyday item.”


Well Told is owned and operated by Johnson and three of his college friends, Dave Reddy, Neil Angis, and Colin Woodworth. Since launching the company in 2009, the group has bootstrapped the business from scratch, creating thousands of unique products and garnering accolades from national media such as Forbes, National Geographic, and the TODAY Show.


In the coming months, Well Told plans to continue expanding its existing product lines while also introducing several new product and design categories, including apparel and jewelry. The company also plans to roll out a new charitable giving program, Well Told Gives, that will build on its longstanding commitment to give 10% of profits back to deserving charities and social initiatives across the U.S.


To learn more about Well Told and view its entire collection, visit Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at